Influencer Marketing. 20 Social Media Trends In 2020 & Beyond; 1. You will no longer be able to see the number of likes other Instagram posts get, although you can still see likes on your own posts. Marilia Dimitriou. Bhavya Sukheja . Anadolu Agency | Getty Images. Click here for more. Here are five social media developments, per the PRNEWS editorial team and wider PR community, that have impacted communicators in 2020—and that are likely to have staying power. And while TikTok isn’t yet being utilized in this way, it likely won’t be long before this platform evolves and retailers begin homing in on ways to crack this platform open to shoppability. “Data privacy, online abuse, account security, as well as fake news and disinformation were big topics of discussion in the seemingly endless run of committee and senate hearings around the world. It is increasingly necessary to stay in touch with current trends to avoid falling behind. More privacy and security; 2. Here’s a breakdown of some of the biggest trends we’ll see evolving on social media in 2020 and years to come. Here are the best social media trends which you have to be considering in 2020. Email. It is also about the algorithm (love it or hate it) that gives anyone the opportunity to become ‘TikTok Famous.’ In 2020, anyone—no matter their follower count—could riff off a meme, tell a story, or do a little dance, and it as long as it was entertaining enough it would reach more and more people.” That’s the difference that makes TikTok … It makes sense that combining segmentation with our love of video will result in personalized video marketing -- think video content that is customizable and hyper-relevant to specific segments of your market. In fact, video will make up 82 percent of all internet traffic in 2020, according to Social Media Today. This comes as no surprise considering the fact that the number of people using Social Media increased to 3.8 billion at the beginning of 2020. TikTok is upping user engagement with its engaging, fresh and entertaining content that isn’t overly focused on a hard sell. It’s not hard to see why nearly three-fourths of marketers believe social media is an effective part of their business. “Getting in early on this, before the pandemic, gave us an edge in speaking directly to our audience,” Stone shares. Remember the “death of organic”? We’ve shone a light on the biggest social media trends of 2020 and it’s fair to say that a lot has changed this year! Social Media Trends 2020. By Dipshikha. So, let’s sprinkle a bit of salt on our societal wounds by discussing what happened in 2019 and what might happen in 2020. Segmentation goes beyond basic demographics by allowing you to target and build rapport and a sense of community with specific audience members. How Did This 16-Year-Old Girl Amass 100 Million Followers On TikTok. Pho also hints that legacy social platforms’ regulatory woes are far from over: “A new administration will certainly make things interesting and keep the spotlight on Facebook and Twitter alongside TikTok.”. The first wave of Covid-19 means 3.9 billion people confined to their homes and an exponential increase in the use of social networks. In 2020, the COVID economy brought waves of layoffs and budget cuts, making it increasingly likely PR pros have had to take on the monumental task of overseeing all of their brand’s social media activities solo or with a skeleton crew. Here’s a breakdown of some of the biggest trends we’ll see evolving on social media in 2020 and years to come. Public relations has never been more of a juggler’s act. Marketing is also easier and highly targeted for brands. In 2020, we expect monochromatic filters to be included in another popular mainstay of social media design, Image or Text Masking. Social Media plays an essential role in digital marketing strategies nowadays, which is why it’s imperative to stay up-to-date with the latest Social Media trends. Linkedin. Engagement will become more important; 8. We use social media to share news and to react to events that shock our senses. By 2020, more than 5 billion people will use social media platforms—that’s roughly two-thirds of the world’s population. Here's what businesses, brands and the average user can anticipate for the future of social platforms. While there will likely always be a market for big-name influencers, don’t underestimate the sway of micro-influencers, who have smaller, better-defined audiences. 2020 is going to be an exciting fresh year for social media and its content as apps evolve as digital natives mature in their consumption preferences. With more focus turning to digital communications to replace in-person interactions, social media budgets reached historic highs in 2020. Video continues to be one of the most important trends in the social media world. From Dalgona Coffee & #GestureChallenge to discovering new apps, games, skills and hobbies, netizens found ways to bide time and get through the Covid lockdown . 2020 was the year of at-home crafts, and many consumers got hooked on feel-good, “passive” content. B2B companies prefer LinkedIn for their social media initiatives, while the gaming community flocks to Twitch. One of the best social media trends for 2020 is the focus on conversations versus likes. Watch parties already seen on Facebook and in Discord groups. Audience segmentation goes hand in hand with an increasing level of personalized social media marketing. Doing this will help you stay ahead of the curve on everything else on social media. Traditionally, social media … And, since Facebook owns Instagram, Facebook is doing the same thing. However, if likes do go away, marketers, brands and influencers will need to find ways to adapt to these changes. Life on Earth has been different in just about every way this year because of the Covid … “What makes TikTok the social media platform of 2020 isn’t just the escape it provided everyone. Social Media. Instead of using social as a mouthpiece for empty promises, strong CMOs will use the intelligence gathered by social media teams in 2021 to help the organization adapt to new buyer beliefs, new ways of doing commerce, and the new path to growth that requires balancing the twin demands of building a better business and better world. By Ben Davis December 19th 2019 11:11. Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. The fact is, social shopping is now a big part of social media. Forget emotionally-gripping television or celebrity videos—audiences have gone for a mood boost by watching DIY crafts from paint mixing to origami, play dough art to cake decorating. Segmentation means to strategically divide your audience into meaningful groups based on individual preferences. Digg. Whether we’re marketing a product or branding ourselves, we craft our social media posts with our audience in mind -- or at least who we think our audience is. The Chinese-owned social video app is well-positioned to shape this trend as it offers fertile ground for influencers, including micro-influencers (another trend we’ll discuss). Brands would do well to remember that social media isn’t just a platform for marketing and advertising; it’s truly the best place to nurture trust and build a relationship with their audience. The content that goes viral on TikTok isn’t all that different from what worked back in the early days of social media, Pho adds, “but now you don’t need a media buy in order to reach hundreds, maybe even thousands of people.” And, TikTok is on its way to television after sealing a deal with Samsung, potentially challenging the dominance of streaming platforms like Netflix, Hulu and Disney+. What social media trends are we looking at in 2020? Live Videos Remodeling the Social Media Game. If you want to be one step ahead of your competitors, the first thing you need to do is to get yourself acquainted with some of the best social media marketing trends that will turn 2020 into a big milestone for your social media accounts. Media platform of 2020 and beyond video ads eye on how this format reshapes marketing strategies too to! On their level never been more of a juggler ’ s lives and their routines! 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