We delete comments that violate our policy, which we encourage you to read. Other brands and industries have benefitted from the ‘Covid effect’, notably logistics which saw an average of 5% growth – UPS (#24), FedEx (#75) and DHL (#81) all saw positive brand valuation growth, as the logistics sector became more central to our lives … The Toyota marque was ranked as the world's most valuable car brand in 2020, with a brand value of roughly 28.4 billion U.S. dollars. Tesla has re-entered the rankings at #40 with a brand value of US$12,785m, having last appeared in the Best Global Brands table in 2017. “Especially during these unprecedented times, when consumer behaviors have shifted and trust is more important than ever, these rankings are a way for us to better understand how we can best serve our communities.”. Aly Song, Reuters Shares of Tesla Inc rose 11 percent before the bell on Tuesday, adding around $40 billion to the value of the electric carmaker and giving another boost to the fortune of billionaire Chief Executive Officer Elon Musk. By tapping into Microsoft’s cloud services, Walmart can now provide a digital first retail experience for its customers. By setting out powerful ambitions and pursuing them with courage and conscience, brands can help us lift our heads, make sense of chaos, and see beyond it, championing a new decade of possibility.”. By Daniel | February 5, 2020 | Branding, Marketing. Toyota's brand value declined by about three percent year-on-year. The Tesla brand valuation has featured in 17 brand rankings, including the strongest and most valuable Global brands, the biggest US brands and the best Automobiles brands. Our analysis revealed three fundamental priorities: “Leadership, engagement and relevance are three consistent themes we are seeing as brands try to navigate the rapidly changing business landscape.” commented Charles Trevail, Global CEO, Interbrand. Twitter engagement podium crowns Tesla as number one automotive brand. The pandemic has seen the sudden shift to electronic as the primary payment method and  the swift roll out of programs to support local business during pandemic lockdown, benefitting these trusted brands, who provide access to capital in times of economic uncertainty. Founded in July 2003, Tesla, Inc. is an electric vehicle and clean energy company based in Palo Alto, California. Amazon was a top performer, ranking #2 and increasing brand value by 60%, with a valuation of US$200,667m. Driving growth of the table is big tech. Tesla sign is seen at the third China International Import Expo (CIIE) in Shanghai, China November 5, 2020. Tesla is accelerating the world's transition to sustainable energy with electric cars, solar and integrated renewable energy solutions for homes and businesses. Average brand value growth among all growing brands was 14%. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Brand Finance has calculated the brand value of the Tesla brand 7 times between 2014 and 2020. Outside of the auto realm, it's no surprise the No. The financial performance of the branded products or services, The role the brand plays in purchase decisions, The brand’s competitive strength and its ability to create loyalty and, therefore, sustainable demand and profit into the future. This category only includes cookies that ensures basic functionalities and security features of the website. Tesla Inc CEO Elon Musk (Photo: Reuters) Tesla market value crosses $500 billion as shares surge six-fold this year 1 min read. By clicking “Accept”, you consent to the use of ALL the cookies. Tesla’s brand – its flag in the future – has driven demand and advocacy from its inception. Subscribe to Roadshow's newsletter for the latest car news and reviews, delivered to your inbox twice weekly. We know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than businesses. Tesla may have been crowned the most valuable automaker earlier this year, based on pure market capitalization, but the electric carmaker has a way to go to dethrone a few other automakers on market researcher Kantar's 2020 list of the Top 100 Most Valuable Brands. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results. In fact, Tesla’s brand new Chinese factory has so much excess capacity that it’s now exporting to Europe and elsewhere in Asia! After two years as the top growing sector, luxury brands took a hit in 2020, with all but one brand value (Hermes #28) falling between 1-9%. The study values Tesla at $11.35 billion, using a formula that includes how consumers perceive the brand -- not just its market capitalization. This website uses cookies to improve your experience while you navigate through the website. Salesforce has seen explosive growth by listening to customer communities and celebrating them, rather than the product. Tesla is accelerating the world's transition to sustainable energy with electric cars, solar and integrated renewable energy solutions for homes and businesses. On June 10, 2020, Tesla's market capitalization surpassed those of BMW, Daimler and Volkswagen's combined marked capitalization. For more information, please visit www.interbrand.com, For more information, please contact:Amadeus RedhaGlobal Marketing Manageramadeus.redha@interbrand.com  / interbrand@pumpkin.com. Technology and tech platform brands now represent 48% of total table value versus only 17% in 2010. American retail giant Walmart enters 2020’s top 10 ranking with an impressive brand value increase of 14% to $77.5 billion.The retailer’s recent success could be partially attributed to its growing strategic partnership with Microsoft—which currently sits in sixth place. Edmunds also has Tesla Model 3 pricing, MPG, specs, pictures, safety features, consumer reviews and more. The base price of Lucid Air starts at $69,900, with an electric range of 406 miles. As expected, social media and communication brands have fared well in the past 12 months, with Instagram (#19), YouTube (#30) and Zoom (#100) entering the rankings for the first … Interbrand has been the world’s leading brand consultancy, for over 45 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. Reserve yours today. What is notable is the fact Tesla is the only brand on the auto list that saw its brand value increase year over year. © 2020 CNET, A RED VENTURES COMPANY. Ford, perhaps stung by unfavorable recent comparisons, was recently at pains to point out that its F-Series pickups make more money than all of Tesla. PayPal is one of the most trusted payment brands thanks to the work it has done to mitigate its customers concerns around fraud and to keep consumers’ money safe. Spotify (#70), saw brand value increase by 52% to US$8,389m – jumping 22 places in the ranking, while Netflix rose to #41 with a 41% increase to US$12,665m. The 2020 Toyota Highlander gets a new platform... 2020 Hyundai Sonata brings arresting style... its F-Series pickups make more money than all of Tesla. Toyota is still tops all automakers, including Tesla, on the 2020 BrandZ Top 100 Valuable Brands list. Average growth of technology and tech platform brands was 20%. The report, released Tuesday, shows Tesla jumped three places to land in fourth place among automakers, with a 22% increase in its value since 2019. The car company’s market value is hovering around $600 billion, and it will crown the year by being added to the S&P 500 on Dec. … Not only that, it has also built enormous liquidity by attracting and retaining a loyal following of retail investors. Challenges coming from new brands like Tesla, to non-automotive brands like Google and Apple. The technology giant and online retailer is worth $415.8 billion by Kantar's reckoning, a rise of 32% fueled in part by the coronavirus' impact on online shopping. It takes bold moves to leap ahead of customers and competitors. These cookies do not store any personal information. For the complete Top 100 ranking and report with comprehensive analysis of growth, sector, and industry trends, visit www.bestglobalbrands.com. As with the Initial Quality survey, Tesla is not officially ranked. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. ALL RIGHTS RESERVED. Tesla has re-entered the rankings at #40 with a brand value of US$12,785m, having last appeared in the Best Global Brands table in 2017. The business is in constant conversation with its customers, taking them on this shared journey. The remainder of the Top 10 comprises: Coca-Cola #6 (US$56,894m), Toyota #7 (US$51,595m), Mercedes-Benz #8 (US$49,268m), McDonald’s #9 (US$42,816m) and Disney #10 (US$40,773m). The report, released Tuesday, shows Tesla jumped three places to land in fourth place among automakers, with a 22% increase in its value since 2019. 7 min read Ask anybody who owns a Tesla, and they will have a reason for buying beyond driving. Interbrand was the first company to have its brand valuation methodology certified as compliant with the requirements of ISO 10668 (requirements for monetary brand valuation) and played a key role in the development of the standard itself. Elon Musk has made a fortune in 2020 as the CEO and a major shareholder of the electric car brand Tesla. Interbrand’s 21st annual report, The Decade of Possibility, analyses how the world’s leading companies are successfully navigating a rapidly changing business landscape. An all-electric vehicle, the Tesla Roadster is the quickest car in the world, with record-setting acceleration, range and performance. This is an exceptional score. In collaboration with many of the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. Tesla cleaned house in the 2020 Kelley Blue Book Luxury Brand Image awards announced today. At the beginning of the pandemic, Musk had a net worth of $24.6 billion; and as of Dec. 15, his net worth had reached a mind-blowing $141.9 billion. Google has moved out of the top three for the first time since 2012. The top 3 brands in the table (all tech) represent 30% of the value of the entire table versus only 16% in 2010. Only Toyota, Mercedes-Benz and BMW made the cut for the full Top 100 list. We also use third-party cookies that help us analyze and understand how you use this website. While Apple retained its top spot in the table, Microsoft’s increase in value this year (US$166,001m) means it has overtaken Google (#4) to reach the number 3 spot. 1 most valuable brand remains Amazon. 2020. Tesla may have the biggest market cap in the automotive industry right now, but is the value of an carmaker determined by stock price alone? Necessary cookies are absolutely essential for the website to function properly. Research the 2020 Tesla Model 3 with our expert reviews and ratings. The 50 Most Innovative Companies By BCG ,The Boston Consulting Group. On the other hand, Tesla ranked highest on J.D Power’s 2020 APEAL Study with a score of 896. There are three key pieces of analysis that form the basis of Interbrand’s valuation methodology: The research covers the period between 1 July 2019 to 30 June 2020, analysis was undertaken between June and September 2020. Business models have played a role in this success, with 62% of double-digit risers relying on significant subscription model businesses. Tesla’s performance in the awards indicates that the electric car company’s short but rich history is disrupting some of the most notable brands in the world. A $25,000 EV bearing the Tesla brand name would be a gut-punch to combustion-engine vehicles worldwide. His other company, SpaceX — which has a value of $46 billion, according to Forbes — has also added to his ever-growing wealth. For a more in-depth view, visit www.bestglobalbrands.com. You also have the option to opt-out of these cookies. It is mandatory to procure user consent prior to running these cookies on your website. To find out more about Tesla brand value, request the Tesla Brand Value Report. These cookies will be stored in your browser only with your consent. Electric vehicle maker Tesla witnessed a staggering 64.9% growth in brand value compared to last year. “They are the keys to unlock results in the current crisis, building customer confidence and business resilience. Tesla shares, which are up more than 160% since hitting a 52-week low last June, now have a market value of $86.5 billion. This year has been particularly difficult for those who are bearish on Tesla Inc., a favorite of individual investors. Media companies have also seen success among the turmoil created by Covid. At a time of heightened anxiety and economic uncertainty, nothing matters more. New York, (October 20, 2020) — Amid a global pandemic with its significant impact on business in 2020, Interbrand has announced the brands that have fared best in its 2020 Best Global Brands ranking. The stock, the subject of a years-long battle between skeptics and believers in Chief Executive Officer Elon Musk’s vision, has soared more than 600% in 2020. After two years as the top growing sector, luxury brands took a hit in 2020, with all but one brand value (Hermes #28) falling between 1-9%. Tesla’s brand value is rising fast because it is considered a technology brand, but it didn't catch Toyota, Mercedes or BMW in the ranking of the world’s 100 Most Valuable Brands. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Tesla Inc is a company that prides itself on breaking the conventional thinking of the automotive … 11 Interbrand have over 30 years of experience delivering brand valuation analysis, having designed and led the world’s first brand valuation in 1988. The overall value of the table has increased to US$2,336,491m (up 9% from 2019). The Tesla brand is well-known for its Tesla Cybertruck, Tesla Model 3, Tesla Model S, Tesla Model X, Tesla Model Y cars majorly. Toyota remains in first place ($28.39 billion) with two German luxury brands, Mercedes-Benz ($21.35 billion) and BMW ($20.52 billion), rounding out the top three. Kantar's annual study looks at not only market capitalization but also how consumers perceive brands. During the analysis of BGB 2020, one key question emerged – how can brands build economic resilience, individual confidence and make good on the possibility of a better future for us all? Every other brand fell in value. Be respectful, keep it civil and stay on topic. For a company that spends zero dollars on marketing, it is astounding to see how much public attention Tesla receive for their range of vehicles. We call them Iconic Moves. “Reports like Interbrand’s Best Global Brands are important for companies to better understand how we’re being perceived in consumers’ hearts and minds,” said Mastercard Chief Marketing and Communications Officer Raja Rajamannar. GWM planning new upmarket electric car brand to take on Tesla. While incremental change is still essential, it is no longer sufficient. Social marketing strategy - data source: Twitter, July 23 - August 19, 2017. 2020 Tesla Model S Long Range Plus Now Beats Lucid Air . Meanwhile Samsung #5 (US$62,289m) has broken into the top five for the first time ever. PayPal (#60), Visa (#45) and Mastercard (#57) have also risen in the rankings, 12, 10 and 5 places respectively. Interbrand reserves the right to make amendments based on significant events impacting a brand after these dates. Share this article: Share Tweet Share Share Share Email Share. Tesla has re-entered the rankings at #40 with a brand value of US$12,785m, having last appeared in the Best Global Brands table in 2017. And oh, for perspective: in Q2 Tesla sold approximately 30,000 cars in China; GM sold 713,000, and in August Tesla sold fewer than 12,000 there; lets see how everyone else did: And for those of you … The value for Tesla was €165 billion, the combined value for the 3 German car manufacturer's was €156 billion. New York, (October 20, 2020) — Amid a global pandemic with its significant impact on business in 2020, Interbrand has announced the brands that have fared best in its 2020 Best Global Brands ranking. The ranking below is based on Brand Finance's Automotive Industry 2020 report. For the uninitiated, brand value reflects the net economic benefit the brand owner would reap by licensing it in the open market. At least one group believes so, and it thinks that Toyota is still No. Other brands and industries have benefitted from the ‘Covid effect’, notably logistics which saw an average of 5% growth – UPS (#24), FedEx (#75) and DHL (#81) all saw positive brand valuation growth, as the logistics sector became more central to our lives in lockdown. The top ten brands accounts for 50% of the total table value this year. Discussion threads can be closed at any time at our discretion. Tesla’s 22 percent valuation increase to $11.35 billion also nearly gave it a place on the 2020 BrandZ Top 100 Most Valuable Brands list, which is calculated by market researcher Kantar. Tesla, Inc × Lowest Cost Solar Panels in America Money-back guarantee Order Now Learn … By Staff Reporter Dec 10, 2020. In March 2020, Tesla began deliveries of the Model Y crossover. As expected, social media and communication brands have fared well in the past 12 months, with Instagram (#19), YouTube (#30) and Zoom (#100) entering the rankings for the first time. The only other US automaker aside from Tesla to make the top auto brands list is Ford in fifth place, with a $10.07 billion value. November 25, 2020 Now Worth Over Half a Trillion Dollars, Tesla’s Stock Rose Over 500% This Year Elon Musk's EV company could soon be worth more than Warren Buffett's Berkshire Hathaway. 1 — and Tesla … The 2020 Best Global Brands ranking also saw the ‘Covid effect’, with global shop closures causing the brand values of Zara (#35) and H&M (#37) fall 13% and 14% respectively, with both dropping at least six places in this years’ ranking. Tesla's No.4 on brand value list for 2020. by Michael Strong | Jul 3, 2020. Interbrand is part of The Brand Consulting Group of Omnicom Group Inc. (NYSE: OMC). Updated: 24 Nov 2020, 08:17 PM IST Subrat Patnaik, Reuters . 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